“I have clothes for every moment but nothing to wear for a current moment !!”

Consumers buy impulsively with emotions – either in feeling of joy, jealousy, or likeliness towards particular color, fit, or style but after some time ended up filling the wardrobe regretting for money spend, and questioning their buying decision. Hence, BWise® founders feel urge to feel this knowledge gap by creating awareness amongst consumers.

We, Team BWise® believes that Indian Consumer buys according to their psychological comfort related with garment of their choice. Be it be color, feel, fit, style. However, there is immense scope for empowering them with a real technical knowledge of the fabric & Cloths for its advantages & disadvantages.

Looking at the gap in this area we intend to create a unique end user touch point with two-way communication.